The COVID-19 pandemic has significantly impacted the retail industry, with a surge in online shopping. This systematic literature review examines the latest research on the impact of the pandemic on ecommerce, with a focus on the behaviour of online retail consumers. The motive behind the study: The COVID-19 pandemic has led to a significant increase in online shopping, as consumers have been forced to stay home and avoid in-person contact. There needs to be more research on the impact of COVID-19 on ecommerce, and this study fills this void by providing a comprehensive overview of the latest research on this topic. he voids in the literature makes this study important once the existing literature on the impact of COVID-19 on e-commerce is limited and needs to capture the latest trends in online consumer behaviour fully. Methodology in the study: The study uses a systematic literature review to identify and synthesise the most relevant research on the impact of COVID-19 on e-commerce. The review includes studies published in peer-reviewed journals, conference proceedings, and other academic sources. Findings: The study found that the COVID-19 pandemic has led to several changes in online consumer behaviour, including 1) A significant increase in online shopping, particularly for essential goods and services. 2) A shift towards mobile commerce, as consumers increasingly use their smartphones to shop online. 3) A greater focus on convenience and delivery speed, as consumers are less willing to wait in line or go to the store. 4) There is a growing demand for personalised shopping experiences, as consumers want to find the products they want quickly and easily. Conclusion: This study concludes that the COVID- 19 pandemic has significantly impacted e-commerce, and these changes are likely to persist even after the pandemic. Businesses need to adapt their strategies to meet the needs of the new online shoppers. The study also found that these changes are likely to persist even after the pandemic. That suggests that ecommerce is here to stay and that businesses need to adapt their strategies to meet the needs of the new online shoppers.
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